PUSH is an app-enabled wearable fitness device that tracks and analyzes your strength performance at the gym.
PRINT DESIGN | PACKAGING DESIGN | VISUAL DESIGN | PHOTOGRAPHY
I’ve designed all printed and digital marketing materials for PUSH, from defining early campaign concepts to sourcing production facilities for physical marketing materials.
Our brief was to create a simple, inexpensive to manufacture and durable design that is optimized for retail market. While I was designing the packaging and waiting for MFi(Made For iPhone) license, I started looking for a manufacturer that could offer short lead time, small production run, very tight tolerance, good material, and inexpensive quote. The requirements seemed impossible to be real, but I eventually found an amazing manufacturer who turned my die-line into reality.
The packaging consists a sleeve and kraft box to keep the PUSH Band safe while it's being shipped. It also can be flat packed and assembled without glue.
SALES BROCHURE & USER GUIDE
CONTENTS & IMAGERY
We created our marketing campaign exclusively in-house. I shot photos and videos and created visual materials that could capture the emotion of the athletes, while naturally showcasing the PUSH Band.