PUSH

PUSH is an app-enabled wearable fitness device that tracks and analyzes your strength performance at the gym.

PRINT DESIGN | PACKAGING DESIGN | VISUAL DESIGN | PHOTOGRAPHY

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VISUAL DESIGN

I’ve designed all printed and digital marketing materials for PUSH, from defining early campaign concepts to sourcing production facilities for physical marketing materials.

PACKAGING

Our brief was to create a simple, inexpensive to manufacture and durable design that is optimized for retail market. While I was designing the packaging and waiting for MFi(Made For iPhone) license, I started looking for a manufacturer that could offer short lead time, small production run, very tight tolerance, good material, and inexpensive quote. The requirements seemed impossible to be real, but I eventually found an amazing manufacturer who turned my die-line into reality. 

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The packaging consists a sleeve and kraft box to keep the PUSH Band safe while it's being shipped. It also can be flat packed and assembled without glue.

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SALES BROCHURE & USER GUIDE

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CONTENTS & IMAGERY

We created our marketing campaign exclusively in-house. I shot photos and videos and created visual materials that could capture the emotion of the athletes, while naturally showcasing the PUSH Band.

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